![]() One of the best ways to increase your chances of being included in Google’s Map Pack, is to optimize your Google Business Profile listing. Much like landing on the first page of search engine results, inclusion in the Google Map Pack will increase the likelihood of someone viewing your website or accessing your services. Potential Inclusion in the Google Map Pack: By using Google Business Profile, you give your business a chance to appear in the Google Map Pack - the Google Map with three businesses listed underneath it that you see when you search for a local business.Using the “Insights” tool, you can see the search terms your visitors use, how they interact with your listing, how many views your listing receives, and more. Useful Analytics: Google Business Profile users have access to analytics about their Google Business Profile listing.Additional, Free Content: Because Google users can add reviews and photos to your Google Business Profile listing, your company can receive additional content at no cost.Detailed Directions to Your Business: When people locate your services through Google Maps, they can receive step-by-step directions on how to reach your location.Free, Online Tool: Using Google Business Profile and its business listing feature is completely free. ![]() According to Google, online visitors are 70 percent more likely to choose a business with a complete Google Business Profile listing.
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